Float Factory came to us with a bold vision: break into the American market with a fresh identity and an entirely new product line. They needed more than just a new logo; they needed a complete rebranding that would resonate with American consumers. Beyond that, they wanted a robust launch strategy to roll out new float collections and product categories. With no established foothold in the U.S. and fierce competition in the wellness industry, Float Factory needed a strategy that would drive significant traffic and convert it into lasting, loyal customers.

​

Key Areas of Improvement:

• Brand Development: Refreshing their brand for a new market.

• Web Design & Development: Building a seamless, user-focused e-commerce platform.

• Retention Marketing Strategy: Leveraging email and SMS to keep customers engaged.

• Facebook Ads & Social Media Marketing: Driving targeted traffic and building awareness.

 

Our Approach: Crafting a Bold Rebrand and Scalable Strategy

The goal was simple but ambitious: completely transform Float Factory’s brand, build out a powerful e-commerce platform, and launch their new product lines with maximum impact.

​

1. Customized Product & Packaging Designs

We started with the product. Float Factory’s float therapy products needed to stand out in a crowded market. We developed 6 unique product and packaging designs that not only highlighted the premium nature of their products but also resonated with the American consumer. Each design was crafted to ensure that every aspect—from the feel of the packaging to the unboxing experience—was memorable and impactful.

​

2. Full E-Commerce Website & Operational Build-Out

Float Factory’s old website wasn’t optimized for conversions or user experience. We completely overhauled their digital presence with a full e-commerce build that streamlined navigation, simplified the purchase process, and integrated operational tools to handle scaling demand. This set the stage for their explosive growth, leading to a 375% increase in sales.

The site’s design wasn’t just about aesthetics. It was built to convert—integrating high-quality product images, clear calls to action, and a seamless checkout process that turned visitors into buyers.

​

3. National Partnerships & Press

To build brand awareness quickly, we established key national partnerships and secured press placements in high-impact media outlets. This resulted in a massive 15,000+ increase in monthly traffic, positioning Float Factory as a serious player in the wellness space. The strategic partnerships weren’t just about visibility—they built credibility and trust in a new market.

​

4. Retention Marketing Strategy (Email/SMS)

Growth isn’t just about attracting new customers; it’s about keeping them coming back. We implemented an aggressive email and SMS marketing strategy focused on retention. Automated workflows for abandoned cart recovery, post-purchase follow-ups, and promotional campaigns ensured that Float Factory stayed top of mind for customers long after their initial purchase. This strategy played a crucial role in driving repeat purchases and long-term customer loyalty.

​

5. Facebook Ads & Social Media Marketing

To drive immediate traffic and build a following, we launched targeted Facebook ad campaigns paired with a social media marketing strategy that amplified their message. The ads were optimized for conversions, while social media content was crafted to engage their growing community of float enthusiasts. The result? Increased brand awareness and a direct boost in online sales.

 

The Results: Breaking Into a New Market and Scaling Rapidly

Float Factory’s transformation wasn’t just about looking good—it was about driving real, measurable results:

• 15,000+ increase in monthly traffic thanks to national partnerships and strategic press placements.

• A complete 375% increase in sales following the e-commerce build and launch strategy.

• 6x customized product and packaging designs that resonated with the American market and boosted product appeal.

• A scalable retention marketing strategy that kept customers coming back for more through email and SMS campaigns.

 

Conclusion: A Bold Rebrand with Real Results

The success of Float Factory’s rebranding and launch strategy is a testament to the power of bold, no-nonsense marketing combined with a solid operational foundation. By revamping their brand identity, optimizing their online presence, and delivering targeted marketing, we helped Float Factory break into the American market and scale rapidly.

Looking for a rebrand that delivers real results? Contact us to see how we can take your brand from concept to a market leader.

​