SERVICES GROWTH FIX 8 OF 8
Brand Development
A brand people remember, and recognize anywhere.
A brand isn’t a logo. It’s what people remember about you, and what they say when you’re not in the room. I work out what you stand for, how you sound and how you look, then write it down so it stays the same everywhere.
“Nobody remembers our brand.”
Brand Development
SOLVED 1/8
THE FIX, WORKED OUT
How Brand Development works
- GIVEN
- “Nobody remembers our brand.”
- FIND
- A brand people remember and recognize.
Find the position
Who you’re for, what you do better than anyone else, and why it matters to them.
Find the voice
How you sound: the words you use, the ones you never use, and examples of each.
Design the look
Logo, colors, type and imagery that fit the position, not just the trend.
Write the guide
A brand guide that keeps every page, post and pitch consistent.
FIXED.
PROOF
Where I’ve done this
The work on Toned by Tony included this. Here’s what the project delivered.
MEI plan it and lead it.Start with a 1-on-1 strategy session: $150 per hour.BOOK A CALL MY AGENCYBrandRamp builds it.Sites, automations, apps and AI agents, when the fix needs building.TAKE THE SCORECARD RELATED OFFER📖 Brand Guides Done Right$1,500 ONGOING🪑 Fractional CMO: I lead it every month, part-timeLet’s chat first! QUESTIONS
Brand Development: what people ask
What is brand development?
The work of deciding what your brand stands for and how it shows up: positioning, voice, visual identity, and the rules that keep them consistent.
Brand strategy or brand identity: what’s the difference?
Strategy is what you stand for and who you’re for. Identity is how that looks and sounds: logo, colors, type and voice.
Do I need a brand guide?
If more than one person makes anything for your business, yes. It’s how a brand stays the same when you’re not in the room.
What does it cost?
Brand Guides Done Right is $1,500 and Logos & Email Sigs That Don’t Suck is $500, both on my services page. Bigger rebrands start with a call.
FROM THE BLOG
Read before you call
MORE FIXES
SOLVED 1/8
- “Ten tools that don’t talk to each other.”SaaS Software Stacking
- “Leads go cold after one email.”Email & Retention Flow Creation
- “No idea which numbers matter.”Reporting & KPI Goal Setting
- “Nobody finds us on Google.”SEO & Keyword Ranking
- “We post with no plan.”Content Creation Planning
- “Stuck on one channel.”Omni-Channel Strategy
- “Our ads burn cash.”Launching Paid Ad Campaigns
- “Nobody remembers our brand.”Brand Development