SERVICES GROWTH FIX 7 OF 8
Launching Paid Ad Campaigns
Ads that earn back what they cost.
Most paid ads budgets burn because nobody worked out what a customer is worth, or tracked what each ad brings in. I fix the tracking first, launch small tests, and only scale what pays back.
“Our ads burn cash.”
Launching Paid Ad Campaigns
SOLVED 1/8
THE FIX, WORKED OUT
How Launching Paid Ad Campaigns works
- GIVEN
- “Our ads burn cash.”
- FIND
- Ads that bring in more than they cost.
Do the math
What a customer is worth over time, and what you can afford to pay to win one.
Fix the tracking
Pixels, conversion events and tagged links, so every sale traces back to the ad that brought it in.
Test small
A few audiences and ads on a small budget. The numbers pick the winners, not opinions.
Scale what works
More budget to the winners, fresh ads before the old ones wear out, and a weekly report.
FIXED.
PROOF
Where I’ve done this
The work on Float Factory included this. Here’s what the project delivered.
MEI plan it and lead it.Start with a 1-on-1 strategy session: $150 per hour.BOOK A CALL MY AGENCYBrandRamp builds it.Sites, automations, apps and AI agents, when the fix needs building.TAKE THE SCORECARD RELATED OFFER🤝 1-on-1 Strategy Sessions$150 per hour ONGOING🪑 Fractional CMO: I lead it every month, part-timeLet’s chat first! QUESTIONS
Launching Paid Ad Campaigns: what people ask
Which ad platforms do you use?
Wherever your buyers are. For Float Factory that was Facebook ads and search ads; for a B2B company it might be LinkedIn.
How much should I spend on ads at first?
A budget you can afford to learn with, not one you need back next week. The Marketing Budget Calculator below helps you set it.
How fast will I see results?
You’ll see data within days. Campaigns that make money usually take a few rounds of testing.
What does it cost?
Ad spend is separate from my fee. You can start with a 1-on-1 strategy session ($150 an hour), and we scope the rest from there.
FROM THE BLOG
Read before you call
MORE FIXES
SOLVED 1/8
- “Ten tools that don’t talk to each other.”SaaS Software Stacking
- “Leads go cold after one email.”Email & Retention Flow Creation
- “No idea which numbers matter.”Reporting & KPI Goal Setting
- “Nobody finds us on Google.”SEO & Keyword Ranking
- “We post with no plan.”Content Creation Planning
- “Stuck on one channel.”Omni-Channel Strategy
- “Our ads burn cash.”Launching Paid Ad Campaigns
- “Nobody remembers our brand.”Brand Development