SERVICES STRATEGY ONGOING
Fractional CMO
Your empty marketing seat, filled part-time.
A fractional CMO is a chief marketing officer who works part-time. I take that seat for startups and small businesses that need a marketing leader, but not five days a week.
- UP TO 20 HOURS A MONTH
- ONGOING
- PRICE: Let’s chat first!
The org chart
YOU FOUNDER
CMO PATRICK FRANK
PART-TIMEBrandRamp. BUILDS IT
STEP 1 · THE GAP
The marketing seat is empty.
Marketing has outgrown the founder’s spare time. Brand, content, search, ads, email and the numbers all need an owner, and right now nobody owns them.
STEP 2 · THE CATCH
A full-time CMO is a big hire.
It’s a senior role with a senior salary. Early on, you need a marketing leader’s judgment more than you need one five days a week.
STEP 3 · THE FIX
So I take the seat, part-time.
Ongoing, not one-and-done. I set the marketing plan, lead the people doing the work and answer for the numbers.
STEP 4 · THE RESULT
Every job gets an owner.
The eight jobs that land on a marketing leader’s desk now report to one person. Tap any of them for the detail.
STEP 5 · WHO BUILDS IT
BrandRamp builds what needs building.
When the plan needs a new site, automations or an AI agent, my agency BrandRamp builds it. One plan, one team.
A MONTH IN THE SEAT
What a month looks like
- WEEK 1
Check the numbers
Last month by channel: what it cost and what it brought in.
- WEEK 2
Set the plan
Priorities, budget and briefs for the month. What we start, keep and stop.
- WEEK 3
Lead the work
Your team, freelancers or BrandRamp ship it. I review it before it goes out.
- WEEK 4
Report back
One page on what moved, what didn’t and what’s next. Then we go again.
JOB CARD
- TITLE
- Fractional CMO
- REPORTS TO
- You, the founder
- TIME
- Up to 20 hours a month
- TERM
- Ongoing
- PRICE
- Let’s chat first!
- RIGHT FOR
- Startups and small businesses whose marketing has outgrown the founder
- BUILT BY
- BrandRamp, when it needs building
PROOF
The whole marketing job, on one project
On these two, the work covered brand, site, email, ads and more. The results are for the whole project.
WHAT FOUNDERS SAY
“Patrick is my e-commerce secret weapon. Straightforward, no BS. He guided me away from a lot of bad decisions I could have made. He helped my side hustle become my full time life. Beyond that, we became friends in the process. If you have a good idea, you’d be an idiot not to work together with him.”
“No Buzzwords. No Bullshit. All Business. Kept me thinking outside the box. I bet I saved over 200 hours that I would have spent trying to learn everything myself. Now I am moving forward faster than ever and results speak for themselves.”
QUESTIONS
Fractional CMO: what people ask
What is a fractional CMO?
A chief marketing officer who works part-time, often for more than one company. You get a senior marketing leader for part of the week instead of all of it.
What does a fractional CMO do?
The same job as a full-time CMO, in fewer hours: sets the marketing plan and budget, picks the channels, leads the people doing the work and reports on the numbers.
When does a startup need a fractional CMO?
When marketing has outgrown the founder’s spare time but a full-time CMO doesn’t make sense yet. Two common signs: you spend real money on marketing without a plan, or people do marketing but nobody leads it.
Fractional CMO, full-time CMO or agency: what’s the difference?
A full-time CMO leads your marketing every day, on a salary. An agency does the work you hand it. A fractional CMO leads part-time and decides what work gets done. With me you get both: I lead, and my agency BrandRamp builds when it needs building.
How much does a fractional CMO cost?
It depends on the scope, so let’s chat first. It’s up to 20 hours a month. Every other price is on my services page.
How is this different from a strategy session?
A 1-on-1 strategy session is one hour on one problem, for $150. Fractional CMO work is ongoing: I stay in the seat.
FROM THE BLOG
Read before you call
Let’s fill the seat.
BOOK A CALLUp to 20 hours a month · ongoing · all services and prices